When customers ask AI what to buy, Brand Scan makes sure your brand is the answer.
We audit, track and optimise brand visibility across AI platforms, giving enterprise leaders clear intelligence on AI market share, competitor preference and the strategic actions needed to drive sales in conversational search.
Your brand, on the AI shortlist
Why now
The quietest shift in retail history
Your customer stopped browsing the aisle and started delegating it.
They didn't walk past your end-cap, ignore your promotion or pick a rival's packaging off the shelf. They asked an AI agent to choose for them. In a fraction of a second, an algorithm scanned the category, weighed context, sentiment and structured proof, filtered out fifty options and delivered a shortlist of three.
The aisle is handed over
Customers ask an AI tool to compare options for them, instead of opening ten tabs and reading ten sites.
The shortlist forms early
Awareness, consideration and purchase are folding into one conversation. Options are filtered before your brand is ever seen.
The decision is half-made at the door
By the time someone reaches your site or store, the AI may already have shaped the choice.
Your brand was moved off the shelf, and nobody in your business saw it happen.
62%
of consumers across the US, EMEA and Asia-Pacific have used AI to decide where to go next in their shopping journey.
Source: L.E.K. Consulting, cited in MarTech.
1 billion
monthly active users for ChatGPT by May 2026
According to Sensor Tower, a third-party app analytics firm.
Approach
The difference
In the age of generative engine optimisation (GEO), a good search ranking no longer guarantees a place on the shortlist.
If an AI doesn't understand your positioning, validate your authority or retrieve your product data in real time, you don't just drop in rank. You disappear from the consideration set entirely.
| Aspect | SEO | GEO |
|---|---|---|
| Goal | Get the click to your website. | Become the trusted source of truth for the AI. |
| Measure | Keyword density and backlinks. | Share of model and E-E-A-T: experience, expertise, authoritativeness, trust. |
| Content | Long-form prose for crawlers. | Modular answer blocks for AI extraction. |
How it works
The delegated decision loop
The funnel has become a loop, and the AI runs it for the shopper.
The old funnel moved people from awareness to purchase in a straight line, shaped by campaigns and emotional storytelling. The new loop runs inside the assistant. The shopper hands over the choice, the AI decides who makes the shortlist, and every sale teaches the system what to recommend next.
01
Presence
Machine discoverability. Can an AI or social algorithm find you at all?
02
Qualification
Relevance scoring. Are you a valid option for this specific intent?
03
Selection
Algorithmic preference. Why you, over the alternatives?
04
Transaction
Frictionless execution. One-click or agent checkout, with API and fulfilment ease.
05
Reinforcement
Delivery, returns, satisfaction and social proof feed back into the system, and the loop starts again.
Miss one stage, and the loop passes you by. Brand Scan measures every stage and shows you where to act.
What the agent looks for
Functional logic, not emotional storytelling
Data completeness
Fulfilment certainty
Policy clarity
Performance signals
What we measure
LLM visibility, turned into a growth channel you can measure and optimise.
We show you exactly where you stand on the AI shortlist, map the hidden mechanics driving those recommendations and set out the actions that claim back your position on the modern shelf.
Your AI Share of Model (SOM)
Brand authority, quantified
The citation pathways that carry your name
Visibility gaps, out in the open
Competitor preference, side by side
Wrong or outdated claims, caught early
What you get
Four deliverables, in the order you need them.
01
Look
Visibility Matrix
Where you stand across every major LLM and the sources they lean on, set against your competitors.
02
Trace
Citation Authority Map
Where AI systems learn about your brand, and where what they learned is thin, stale or wrong.
03
Score
Brand Scan Score
One defensible authority benchmark you can track from month to month.
04
Act
Prioritised Remediation Roadmap
Clear, prioritised actions tied to business impact, so you know which shelf to restock first.
For every client, we take the multi-model data from your scans and train a custom Small Language Model (SLM) to create a dedicated, function-specific AI Agent for your brand.
This private Agent is trained on your scans to deeply understand your visibility gaps, citation sources, and competitor positioning, acting as an active intelligence asset to help you execute, monitor, and automate your remediation roadmap across every AI platform.
For leadership
Know what the AI says about you, and act on it.
Brand Scan shows whether AI is recommending you or ignoring you, how you compare to competitors inside AI tools, and which products or categories are most at risk. Catch hallucinations before they spread, then point your content and messaging where the decisions are being made.
Are we on the shortlist when AI helps customers decide?
If not, what do we fix first?
Paid placement in ChatGPT
Ads can sit beside the answer. They can't put your brand in it.
OpenAI confirmed advertising in ChatGPT on 16 January 2026, starting in the US. The model writes its answer first, and advertisers can't pay to change what it says. A paid ad can get you seen, but only if the answer already has room for you.
What is live
Sponsored ads appear in tinted boxes alongside answers, for Free and Go users. Advertisers pay when people engage with the ad, not for each impression.
What ads can't do
An ad can't make the AI recommend you. If your brand is absent from the shortlist, a paid placement has nothing to sit beside.
How we offer it
First, Brand Scan audits whether your brand is part of the answer and fixes what is missing. Then we plan paid placement alongside it, so spend lands where the AI already considers you.
Where we work
Proven with FMCG brands, built for services, and ready to travel.
37 points, FMCG brands
We have worked with major FMCG brands on their GEO strategies. One brand's Brand Scan score rose by 37 points after remediation.
Services
The same method applies to services clients. We make sure their products show up when customers ask AI for a recommendation.
Prompt libraries
Ready-built prompt libraries cover FMCG and short-term insurance, so the work starts from the questions that matter in each category.
Built to travel
The service is globally replicable. The method, the scoring and the prompt libraries carry into new markets.
NEXT STEP
If the AI isn't recommending you, your customer never will.
Book a scoping call with our team. We'll audit your category, benchmark your brand against key competitors, and reveal your current standing across AI recommendation engines.
odette@brandscan.co.zaEmail us to set up a scoping callBook a scoping call on WhatsApp